Reviving regional WA: How strategic planning can support economic and community growth

Reviving regional WA: How strategic planning can support economic and community growth

For decades, regional Western Australia has battled steady disinvestment. More and more local shops are closing, as services shift online or relocate to city hubs. State government is reducing its local presence, leaving local governments to carry the weight of community support — often while understaffed and under-resourced.

Yet amidst the challenge, a quiet opportunity is building.

New investment in green energy, resource processing, and advanced industries like Astro science and rare earths recovery could help revitalise these towns — if the groundwork is laid well.

Tapping into regional strengths
Country towns have more to offer than they’re often credited for. Affordable housing, open space, and a sense of community are drawing people away from metro congestion. For some industries and social enterprises, smaller towns provide the perfect base — a supportive environment and the chance to stand out, not just fit in.

What’s needed is a clearer way to match these strengths with the right opportunities. That’s where planning becomes critical.

Land Insights’ new geospatial tool
Land Insights is currently developing a geospatial tool designed to guide investment to the most suitable areas across regional WA. It brings together data on infrastructure, land use, demographics, and economic trends — providing a clear picture of where community needs meet development potential.

The tool will also assist in identifying gaps in essential services and infrastructure. This is especially valuable in towns where population change, ageing infrastructure, or limited housing options could otherwise hinder new growth. By addressing these issues early, the path to revitalisation becomes smoother and more sustainable.

The goal is simple: help local governments and investors understand where they can make the most difference, while aligning with the unique identity and values of each place.

Whether it’s supporting community housing in Narrogin, revitalising the main street in Hopetoun, or identifying land for renewable projects in the Kimberley — tailored data can make these ambitions a reality.

A strategic approach to growth
Strategic investment is important — but it’s just as critical to plan how towns grow, so change is practical, sustainable, and aligned with local needs.

Land Insights works with regional governments and community organisations to support:

• Local planning strategies that reflect a town’s long-term goals.
• Environmental strategies that ensure development enhances, not erodes, natural assets.
• Structure plans that map out land use in practical, achievable ways.
• Scheme amendments that update outdated frameworks so good projects can move ahead.

By combining evidence-based planning with local insight, these studies help towns carve out a niche and foster steady, sustainable progress.

Collaboration is key
Reviving regional WA will take more than government grants or one-off projects. It requires collaboration — between local governments, residents, planners, and private investors.

By working together, communities can welcome industries that not only bring economic benefit but also align with local values and needs.

For example, if a town’s community vision prioritises environmental sustainability and local employment, new developments can be designed to deliver on both fronts — whether it’s a green energy project or a social enterprise hub.

That’s why Land Insights puts so much emphasis on practical, implementable planning. When strategic thinking is combined with grassroots input, the results are more resilient and more meaningful.

A future grounded in opportunity
Towns like Newman, Denmark, Merredin and Coorow show that regional Western Australia has the potential to grow in more than just size — with stronger communities and renewed local confidence.

Land Insights is proud to support that journey, helping local governments navigate the planning process and prepare for a brighter, more resilient future. If you’re ready to plan for smart, inclusive growth in your community, get in touch with us today